Wheat proteins

Wheat proteins are one of the most commonly used wheat components in cosmetology, accounting for approximately 14% of grain composition. In their makeup they're similar to human proteins responsible for forming our skin and hair. Wheat proteins contain a variety of aminoacids, - including glycine, alanine, proline and glutamine, - which allow them to excellently moisturise, soften,  and revitalise the skin, providing antioxidant action. They form a thin protecting, smoothing and restoring film on the surface of hair and skin. The proteins are usually hydrolysed to make them smaller and water soluble, in order to be used in cosmetics. This technology also allows the proteins to penetrate deep into the skin and hair. They firmly attach to the hair and have a positive care effect, moreover their beneficial effect is proportional to the hair damage level.

Why they're good for your skin

• activates collagen production
• have a pronounced moisturising effect
• soothes skin's microrelief
• improve metabolic processes in the skin
• protect from free radical influence

Why they're good for your hair

• improve skin's water balance
• strengthen hair structure
• add shine and improve hair flexibility
• thicken the hair

Contraindications

Individual intolerance.

Scientific evidence

[1] Wheat protein capability to effective and safe damaged hair restoration is scientifically proven.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5830729/

[2] Wheat protein capability to effectively smoothen the hair and improve its shine is scientifically proven.

https://www.jaad.org/article/S0190-9622(09)01793-9/fulltext